Where Psychology Meets Finance
fenorivalynthes began in early 2024 when
two researchers discovered something troubling. Despite having access
to more financial information than any generation before, people were
making increasingly poor money decisions. The problem wasn't
knowledge—it was behavior.
"We realized that financial education without psychological insight
is like teaching someone to drive by only showing them the engine."
Our approach combines decades of
behavioral finance research with practical application. We don't just
teach budgeting formulas. We help people understand why they spend
impulsively, how emotions drive investment decisions, and what
actually creates lasting financial discipline.
Every program we develop starts
with this question: What psychological barriers prevent people from
following through on their financial plans? The answers have shaped
everything we do.
Our Portsmouth research centre
where behavioral finance theory becomes practical application