Behind Every Financial Decision

Meet the minds reshaping how we think about money, discipline, and long-term financial wellbeing

Where Psychology Meets Finance

fenorivalynthes began in early 2024 when two researchers discovered something troubling. Despite having access to more financial information than any generation before, people were making increasingly poor money decisions. The problem wasn't knowledge—it was behavior.

"We realized that financial education without psychological insight is like teaching someone to drive by only showing them the engine."

Our approach combines decades of behavioral finance research with practical application. We don't just teach budgeting formulas. We help people understand why they spend impulsively, how emotions drive investment decisions, and what actually creates lasting financial discipline.

Every program we develop starts with this question: What psychological barriers prevent people from following through on their financial plans? The answers have shaped everything we do.

Our Portsmouth research centre where behavioral finance theory becomes practical application

The People Behind the Research

Two very different backgrounds, one shared mission: making financial discipline accessible and sustainable for everyone

Cordelia Blackwood, Lead Financial Educator

Cordelia Blackwood

Lead Financial Educator

Cordelia spent fifteen years as a debt counselor before realizing that most financial problems stem from deeper psychological patterns. Her doctorate research at Cambridge focused on how childhood experiences shape adult money behaviors. She brings this insight to every fenorivalynthes program, helping participants identify and change unconscious spending triggers.

Behavioral Economics Debt Psychology Financial Therapy Impulse Control
Magnus Thornfield, Behavioural Finance Specialist

Magnus Thornfield

Behavioural Finance Specialist

After watching brilliant traders make catastrophic decisions during the 2008 crisis, Magnus left hedge fund management to study why smart people make poor financial choices. His research on cognitive biases in investment decisions has been published in six peer-reviewed journals. He designs fenorivalynthes's advanced modules on emotional regulation and decision-making under pressure.

Cognitive Biases Investment Psychology Risk Assessment Decision Science